Get to The Finish Line Faster!
Our Board Certified physicians will get you back on track quickly. In fact, most patients are treated in less than an hour!
Our Board Certified physicians will get you back on track quickly. In fact, most patients are treated in less than an hour!
Pulse Occupational Medicine helps businesses and organizations reduce injuries, lower costs and promote a safe workplace. We're co-located within all Rochester Immediate Care centers.
Whether you are young or young at heart, we treat patients of all ages. Our Board Certified physicians are trained to care for your entire family.
Rochester Immediate Care accepts most major insurance plans including Excellus BlueCross BlueShield, MVP and Aetna.
We accept most major insurance plans, including Excellus BlueCross BlueShield, MVP and Aetna, and we are continuously working to expand our network. Urgent care co-pays and fees are substantially lower than those charged by hospital emergency rooms. We require a deposit for self-pay patients and those with high deductible plans.Learn More
Our board certified and emergency medicine trained providers treat non-life threatening injuries and illnesses. We have CLIA-certified labs and digital x-rays at all of our sites so we can diagnose and treat higher acuity cases than any other urgent care center in Rochester.Learn More
We currently have three locations to serve you in Greece, Henrietta and Webster. All Rochester Immediate Care centers have plenty of convenient, off-street parking. We also provide complimentary Wi-Fi and beverages, a children’s play area, and flat-screen TVs in each patient room. Open 365 days per year. We have additional locations in Buffalo, New York and Austin, Texas and more centers opening soon!
Like most private physician practices, Rochester Immediate Care requires payment at the time of service. Fees vary depending on the level of service provided. We accept most major insurance plans. In most cases, Rochester Immediate Care fees and co-pays are substantially lower—usually one-third of the cost—than those charged by hospital emergency rooms.
At the time of service, patients are required to pay the urgent care co-pay as determined by their insurance carrier (usually $25 - $75). This co-pay is typically substantially less than that charged by hospital emergency departments. We are a member of the Rochester Regional Domestic Network.
A pre-payment deposit of $150 is required prior to service for patients who maintain membership in High Deductible Plans. If deductible requirements have been satisfied, with verification from the insurance company, only the co-pay (determined by your insurance carrier) is required.
As a service to our senior population, we participate with Medicare Part B. We also participate with various Medicare Advantage Plans, sometimes called "Part C" or "MA Plans," that are offered by private companies. If you have a Medicare Advantage Plan or a secondary plan and your insurance card says “Medicare,” Federal law provides for you to be seen at any emergency room or qualified urgent care center.
A pre-payment of $150 is required from every patient who maintains membership in a non-participating insurance plan. We will “courtesy bill” all plans, meaning we will submit the claim on the patient’s behalf, and the insurance company may reimburse the patient depending on his or her contracted plan.
A pre-payment deposit of $240 is required from every patient who presents to Rochester Immediate Care without valid health insurance coverage, or is on Medicaid, or who is otherwise a non-insured private pay patient.
Immediate Care providers and staff are trained to diagnose and treat most non-life threatening injuries and illnesses. Through our sister organization, Pulse Occupational Medicine, our experienced healthcare professionals also provide a full array of occupational and industrial medicine services.
If it hurts a little or a lot, we can help. Don’t take the chance of a more serious injury, illness or infection, let our healthcare professionals diagnose and treat you in about an hour. Below are just some of the injuries we treat.
We treat a variety of animal bites from household pets to wild animals and seasonal bites from spiders, ticks and other insects.
We provide options for dealing with the itching, and help to contain it. If the rash is widespread or results in a large number of blisters, our providers may prescribe an oral corticosteroid. If a bacterial infection has developed, our providers may prescribe an oral antibiotic.
Burns can be painful and, when left untreated, can become infected and leave permanent scars. We treat first- and second-degree burns, along with symptoms of sunburn.
Muscle sprains and strains to broken bones and dislocations. Our providers offer splints and slings to aid the healing process.
We administer stitches (sutures) and properly clean and bandage cuts and lacerations.
When you or a loved one is sick, you want to feel better fast. If your physician is unavailable, let our healthcare professionals diagnose and treat you in about an hour. Below are just some of the illnesses we treat.
Abdominal pain is a symptom of appendicitis, gall bladder pain, diverticulitis and many other intestinal illnesses.
We treat ear infections in children and adults. We also perform an ear wax flush for impacted ears.
We treat allergy symptoms from pollen, pet, food and seasonal allergies.
We treat pelvis inflammatory disease.
Asthma is a condition in which your airways narrow and swell and produce extra mucus. This can make breathing difficult and trigger coughing, wheezing and shortness of breath. Asthma can't be cured, but its symptoms can be controlled.
Headaches have many symptoms including light sensitivity, vision abnormalities, allergies, nausea, vomiting and more. Severe headaches can be serious and should be evaluated by a medical professional.
Your spine is a column of more than 30 bones (vertebrae) held together by muscles, tendons and ligaments and cushioned by shock-absorbing disks. A problem in any part of your spine can cause back pain.
We treat minor eye problems such as a scratched cornea.
Bronchitis is an inflammation of the lining of your bronchial tubes, which carry air to and from your lungs. People who have bronchitis often cough up thickened mucus, which can be discolored.
Our providers offer effective packing for nose bleeds.
We have the expertise and the x-ray equipment to diagnose and treat chronic obstructive pulmonary disease.
Pneumonia is an infection that inflames the air sacs in one or both lungs. A variety of organisms, including bacteria, viruses and fungi, can cause pneumonia. Antibiotics can treat many common forms of pneumonia.
We can treat your cold and flu symptoms including fevers, congestion and related discomfort. We have Rapid Flu tests available to accurately diagnose this illness.
A sore throat is the primary symptom of pharyngitis — inflammation of the throat (pharynx) and can be caused by viral or bacterial infection.
Congestive heart failure (CHF), occurs when your heart muscle doesn't pump blood as well as it should.
A urinary tract infection is an infection in any part of your urinary system — your kidneys, ureters, bladder and urethra. Antibiotics are the typical treatment for a UTI.
Dehydration, as evidenced by excessive thirst, dry mouth or skin, little or no urination, severe weakness, dizziness or lightheadedness, or dark-colored urine, is treated with IV fluid replacement.
We treat vomiting symptoms from food poisoning, stomach flu, abdominal pain and other digestive illnesses.
Acute and chronic diarrhea can have numerous causes that determine treatment options. Diarrhea can be serious and sometimes lead to dehydration.
Our centers have comparable equipment to that of free-standing Emergency Departments such as ultrasound and digital radiology capabilities. Our use of the most advanced medical technologies saves our patients time and money.
A breath alcohol test is an estimate of your blood alcohol concentration (BAC). The test measures the amount of alcohol in the air that you exhale.
We provide accurate pregnancy testing services.
EKGs are used to diagnose heart and pulmonary abnormalities.
Ultrasound is a diagnostic medical imaging technique used to visualize muscles, tendons, and many internal organs to capture their size, structure and any pathological lesions with real time images.
We diagnose and treat symptoms associated with sexually transmitted diseases (STDs) such as herpes, gonorrhea and chlamydia.
Our centers offer full digital x-ray capabilities. Your x-rays are read by certified radiologists.
We have on-site laboratories for increased efficiencies and convenience. Immediate Care laboratories are CLIA certified by the Centers for Medicare & Medicaid Services (CMS) ensuring accuracy and safety. Some of our in-house labs are described below.
While other centers may send you away for this type of advanced laboratory work, we test for heart attacks, CHF and blood clotting on site.
The mono test is used to help determine whether a person with symptoms has infectious mononucleosis (mono).
Tests for electrolyte levels and liver function.
Tests for the presence of microscopic or invisible blood in the stool. Fecal occult blood can be a sign of a problem in your digestive system, a polyp, ulcer, hemorrhoid or more serious problems.
Our lab equipment can test for red and white cell counts as well as hemoglobin levels.
Through a simple test we can diagnose the flu. If diagnosed early, we can prescribe medications that can lessen the severity and duration of certain flu viruses.
A CMP is a group of blood tests. They provide an overall picture of your body’s chemical balance and metabolism.
Rapid strep test is used to quickly diagnose streptococcus infections.
Immediate results for blood sugar and anticoagulant levels
There are an array of tests performed on urine, making it one of the most common methods of medical diagnosis.
Our superb medical staff can administer physicals for a variety of needs.
We administer physicals required for sports teams of all ages. Please bring immunization records and all required forms.
We administer pre-employment, fit-for-duty and executive physicals through our sister organization, Pulse Occupational Medicine.
We administer school physicals for students of all grade levels. Please bring immunization records and all required forms.
Prevention is the first priority for illness-free living. We encourage everyone to regularly see their primary care physician. However, we do provide select preventative care options as a convenience for patients.
If your primary care physician is unavailable and you suspect a problem with your blood pressure, please come in for a blood pressure check by our qualified providers.
We administer a variety of preventative vaccinations including hepatitis B, flu shot, PPD, T-DAP and traveler’s medicine shots.
We have extensive experience in the occupational health field helping businesses reduce injuries, lower costs and promote a safe workplace. Through management of Pulse Occupational Medicine, we offer comprehensive occupational health services to organizations of all sizes from small start-ups to large corporations with hundreds of employees.
Our physicians create customized rehabilitation programs and monitor return-to-work progress.
We help organizations develop wellness programs that promote employee buy in and inspire success. Our programs actively engage members in maintaining their own health; reduce the overall cost of healthcare, Workers’ Compensation claims and lost work time; and support positive lifestyle change.
We offer a full complement of testing services including vision screening, audiology testing, spirometry and pulmonary function testing (PFT), x-rays and laboratory tests.
Our providers will travel to your location for on-site clinics, company physician services and college health clinical services.
Our rapid drug screening technology, offered at all sites, benefits both employers and their employees. Services include urine collections, Medical Review Officer (MRO) services, breath alcohol testing, hair collections and random drug testing programs.
Pre-placement evaluations include physicals, drug screens, immunizations, mask fittings and vision and hearing tests.
We offer customized programs in personal health and well-being, managing chronic illnesses, safety and prevention, understanding healthcare options and expenditures, nutrition and physical activity plans, and more.
We perform all necessary medical evaluations such as Comprehensive Medical Evaluations (CME), pre-placement, annual, return-to-work, Federal/DOT, Nuclear (NCR), OSHA Medical surveillance, Firefighter, etc.
We have extensive experience conducting IMEs, at the request of employers and insurance carriers, to provide independent and objective opinion of the clinical status of an individual who was injured at work.
We treat initial injuries and manage follow-up care to "enable rather than disable" injured employees.
Injured employees are diagnosed and treated quickly by our qualified medical professionals. We also offer Case Management services for follow-up, rehabilitation and fit-for-duty programs.
Ultimately, patients are the reason Rochester Immediate Care exists. We constantly work to make patients’ experiences positive ones. Please direct your questions or concerns to the Site Administrator of the facility you visited. To report concerns about patient safety or quality of care, please contact Salvatore Durante, Regional Director, Urgent Care Operations, or The Joint Commission. For the safety of our patients, we cannot give medical advice of any kind via the Internet or phone.
For Billing Questions:
I was very happy with the care my son received from reception, nurse and doctor. My son received excellent care. We will definitely come back when needed. Thank you
Mission: Providing acute episodic for minor illness and injury in children and adults. Vision: Immediate Care strives to be a leader in the healthcare industry while continually exceeding the expectations of the patients, partners and communities we serve. Values: Innovative solutions, accountable leadership, excellence and integrity.
Immediate Care was founded in 2005 by local emergency medicine physicians as part of The Exigence Group. Today, the practice is managed by TeamHealth, a national healthcare management organization. TeamHealth staffs and manages urgent care facilities with hospital partners throughout the United States. Offices for the national TeamHealth Urgent Care division are located in Amherst, New York.
With five free-standing centers in Buffalo and three in Rochester, Immediate Care is the urgent care market leader in Western New York caring for more than 125,000 patients each year. Regardless of our size, we are committed to total patient satisfaction. The vast majority of our patients report that they are “very satisfied” with our services, and 99% say that they “would return again.” We create an environment and experience that exceeds expectations.
Immediate Care is the only non-hospital affiliated urgent care in the region to meet the rigorous accreditation standards of The Joint Commission. The Joint Commission is regarded as the nation’s preeminent independent body for auditing and measuring quality in healthcare; its designation of accreditation is highly valued by hospitals, laboratories and clinics nationwide.
Clinical superiority and patient satisfaction are of utmost concern to Dr. Joseph L. Chow, President, TeamHealth Urgent Care. Dr. Chow leads by example—he consistently receives superior patient satisfaction scores with patients oftentimes citing his compassion and care as a primary reason for their positive experiences at our facilities.
Dr. Chow joined our organization in 2007. He received the Medical Director of the Year Award in 2012. Dr. Chow now oversees the medical care delivered at all Immediate Care and TeamHealth-affiliated urgent care facilities across the country. He is interested in expanding urgent care nationally, and advancing integration among TeamHealth service lines.
Dr. Chow is board certified in Family Practice. He graduated Summa Cum Laude with a Bachelor’s degree in Biology from the University at Buffalo. He earned his Medical Doctorate from the University at Buffalo School of Medicine. Dr. Chow completed his residency in Family Medicine at the University at Rochester. He also earned a Master's of Business Administration from the University at Buffalo in 2014, graduating with Beta Gamma Sigma honors.
In addition to his position with TeamHealth, Dr. Chow has served as Medical Director and Medical Review Officer for DuPont Industries in Buffalo, NY. He is a Clinical Assistant Professor at the University at Buffalo’s Department of Family Medicine, and precepts medical students at a local volunteer medical clinic.
Prior to joining TeamHealth, Dr. Chow was a Partner and Treasurer of Springville Pediatrics and Adult Care, LLP. He served as the attending physician for the Gow School, and sports physician at the Springville Griffith Institute.
Pam Sullivan, M.D., is a well-known emergency medicine physician who has practiced at Rochester General Hospital and Highland Hospital since 1993. She is board certified in internal medicine and with certifications in pediatric advanced life support, advanced trauma life support and advanced cardiac life support.
A New York City native, Dr. Sullivan earned a bachelor’s degree in physical therapy at Ithaca College and her medical degree at the Medical College of Philadelphia; she served an internship and residency in primary care internal medicine at the University of Rochester School of Medicine and Dentistry. While employed by the medical school, she held an academic appointment as senior instructor of clinical emergency medicine.
Dr. Sullivan is a Fellow of the American College of Physicians and serves as a council member and as chair of the membership committee of the New York ACP.
For nearly 20 years, Dr. Janet Williams has provided expert clinical care in a variety of emergency and urgent care settings, both hospital-affiliated and free-standing, in urban and rural areas.
As an attending physician and faculty member in emergency departments and medical schools in Pennsylvania, West Virginia and New York, Dr. Williams has taught residents, physician assistants, and nurse practitioners in clinical emergency medicine and is an acknowledged national leader in the management and provision of clinical care. She is an accomplished clinician as well as a true advocate for patient satisfaction.
Joining Rochester Immediate Care in February of 2010, Dr. Williams oversees all medical care at the Rochester Immediate Care facility on West Ridge Road in Greece, NY.
Dr. Williams is certified as a Diplomate of the American Board of Emergency Medicine and is an active member of a number of national professional organizations including the American Academy of Urgent Care Medicine.
A Rochester native, Dr. Williams earned her bachelor’s degree in mathematics at Bucknell University in 1984 and her medical degree at the University at Buffalo School of Medicine in 1988. She completed a residency in emergency medicine, including tenure as chief resident, at Allegheny General Hospital in Pittsburgh, PA in 1991.
Following residency, Dr. Williams served as an attending physician in emergency departments at Allegheny General Hospital (1991-1992); Ruby Memorial Hospital, Morgantown, WV (1992-2003); and Strong Memorial Hospital, Rochester, NY (2003 – present).
Her current academic appointment is Professor of Emergency Medicine at the University of Rochester School of Medicine and Dentistry. Previous academic appointments were at West Virginia University, Alderson-Broaddus College, and the Medical College of Pennsylvania.
Salvatore Durante joined our team as Manager of Urgent Care Operations for The Exigence Group in 2010; he is now Regional Director, Urgent Care Operations for TeamHealth. In this capacity he oversees the operations and functions of all Immediate Care centers throughout the country, including Pulse Occupational Medicine.
Mr. Durante earned a Master of Business Administration (MBA) degree, with a concentration in healthcare systems management. He also has a master's degree in Counseling.
Mr. Durante has over 20 years experience in the healthcare industry in hospital systems, physician practice management and nonprofit healthcare organizations. He has held positions of CFO & COO in a large primary care physician group practice, CAO for a large behavioral healthcare provider, CFO for a large behavioral healthcare provider, and most recently was CEO of a start-up HMO/PACE provider. Mr. Durante has also operated his own management consulting practice, specializing in strategic planning and improvement strategies for nonprofit and healthcare organizations.
Joseph Coluccelli joined our organization in August 2011, and he is Site Administrator for our Webster and Henrietta locations. Mr. Coluccelli is responsible for day-to-day operations, leadership of clinical and clerical staff and patient satisfaction at the urgent care center.
Prior to joining Rochester Immediate Care, Mr. Coluccelli was a Case Manager for Rochester Home Care where he was responsible for the overall plan and outcome of nursing staff. Previously he was Emergency Department Clinical Nurse Leader at Rochester General Hospital. Mr. Coluccelli holds a Bachelor of Science degree in Nursing as well as a Bachelor of Arts degree in Political Science from St. John Fisher College.
Trish Martin joined our organization as a Site Administrator for Rochester Immediate Care in October 2013. Ms. Martin is responsible for day-to-day operations, leadership of clinical and clerical staff and to patient satisfaction at the urgent care center.
Ms. Martin holds a Bachelor of Science degree from Niagara University as well as a Master of Science in Nursing Administration from Roberts Wesleyan College.
Immediate Care is committed to a proactive approach to health and wellness. We are pleased to present information and tools for a healthy lifestyle, including a monthly e-newsletter and links to regional and national health organizations.
13WHAM News (ABC)
Tuesday, January 13, 2015
Seven Flu Deaths in Monroe County:
Urgent Care Centers are Having a Busy Season
Rochester, N.Y. – The Monroe County Health Department confirmed Tuesday that there have been seven flu related deaths.
There were none this time last year. Flu cases this year have nearly tripled. This time last year, there were 909 cases. This year, there have been 2,500 cases.
Because of those cases, urgent care centers are having a busy season.
“The urgent care centers are breaking records with the number of patients we're seeing every day and most of that is due to patients we're seeing with the flu,” said Rochester Immediate Care physician Dr. Carrie Colombo.
Of the three Rochester Immediate Care facilities in the area, Colombo says the Greece center is perhaps seeing the most traffic. Doctors typically see around 100 patients a day. In the peak of the flu season, that's increased to 140. Patients are flooding these facilities because their primary doctor is booked with patients being treated for the flu.
“We're doing the best we can. We know the emergency rooms and emergency centers are very busy because of the flu this year. We're seeing patients as quickly as we can, staff beefed up for the extra people coming in,” Dr. Colombo said. Dr. Colombo said physicians try their best to treat patients within an hour.
It's a harsh flu season Dr. John Treanor, Chief of Infectious Disease with URMC says he's not surprised by. “I don't think these numbers are out of the normal range,” Dr. Treanor said. Dr. Treanor said we are seeing what he calls a true flu season, one we haven't seen in several years, thanks to a different strain.
“H3N2years are the years associated with increases in influenza related mortality and that is probably because these are the viruses that tend to arrest older people, where the risk is highest of complications of death,” Dr. Treanor said.
Earlier this year I wrote a column about the sorry state of customer service in medical care. But recently I had the pleasure (how often can you use that word in the context of health care?) of being treated, literally, to a striking exception.
Last week I was getting ready for a business trip to Asia and got a sore throat the day before leaving. Preferring not to go without antibiotics if I needed them -- or worse, wind up needing medical care in China or Vietnam -- I stopped, without an appointment, into a nearby Immediate Care facility (division of TeamHealth holdings, NYSE: TMH). The company is one of a growing number of chains providing an alternative to emergency room visits and a range of other common outpatient services, from sniffles to stitches, fever to fractures, and more. But unlike any typical ER, it provides these services with as much of a focus on the patient/customer experience as on quality medical care.
Immediate Care promises minimal wait times, immaculate facilities and pleasant, compassionate people, and during my visit they delivered flawlessly. The building looked more like a day spa than a doctor's office. I was checked in quickly and efficiently and seen within 20 minutes, and every person I dealt with -- from the front desk to the clinicians -- was smiling and unfailingly courteous, attentive and caring.
I was so impressed by the experience that I contacted the corporate office to learn more. In keeping with the company's name and ethic, I got an immediate response. Salvatore Durante, the company's Urgent Care Operations manager, gave me a five-point summary of what makes the business tick. Interestingly -- but not surprisingly -- it's all about humans as beings, not bodies:
Amherst, NY Rochester Immediate Care has successfully earned reaccreditation from The Joint Commission, the nation’s preeminent independent body for auditing and measuring quality in healthcare. As part of The Joint Commission’s strict compliance standards, accredited urgent care practices must undergo an onsite survey by a Joint Commission survey team every three years. Rochester Immediate Care successfully completed a rigorous 60-day compliance audit to achieve continuous accreditation.
“Today, higher quality standards, convenience, affordability and transparency are demanded by patients who are bearing more and more out-of-pocket healthcare costs. Accreditation by The Joint Commission signifies meeting the most rigorous quality standards in the most cost-effective manner, and patients and insurance companies take note,” said Joseph L. Chow M.D., President, Rochester Immediate Care. “As the leading urgent care provider in Rochester, our entire organization is committed to ensuring patients receive the highest quality care.”
Rochester Immediate Care received initial accreditation from The Joint Commission in February of 2012, signifying the practice’s commitment to quality and patient satisfaction.
The Joint Commission survey procedure focuses on evaluating actual patient care processes by tracing patients through the care, treatment and services they receive. In addition to these patient “tracers,” surveyors conduct systems’ tracers to analyze key operational systems that directly impact the quality and safety of patient care. The objective of the survey is to evaluate the organization, and to provide education and guidance that will help staff members continue to improve the organization’s performance.
Established in 2010, Rochester Immediate Care has three locations in Greece, Webster and Henrietta. Immediate Care’s board certified physicians treat over 50,000 patients each year, most in about an hour. All three state-of-the-art medical centers are open 365 days per year with extended hours in order to provide comprehensive and convenient care for patients.
Karl Auerbach, M.D., a board certified physician in preventive and occupational medicine who serves as medical director of Pulse Occupational Medicine, PLLC, in Rochester, has been elected to the position of president-elect of the American College of Occupational and Environmental Medicine (ACOEM).
Founded in 1916, ACOEM is the nation's largest medical society dedicated to promoting the health of workers through preventive medicine, clinical care, research, and education. Physicians encompassing specialists in a variety of medical practices are united via the College to develop positions and policies on vital issues relevant to the practice of preventive medicine both within and outside of the workplace.
Dr. Auerbach will begin his term as president-elect on March 28, 2011 at the ACOEM’s annual meeting in Washington, DC. He’ll assume the presidency in 2012.
An occupational health specialist long known in the Rochester area, Dr. Auerbach has provided occupational health services and consulting to many of Rochester’s well-known companies since the early 1980s. Prior to joining Pulse, Dr. Auerbach practiced at Strong Memorial and Highland hospitals on their Emergency Medicine and Environmental and Occupational Medicine services. He continues to practice as an emergency department physician at both hospitals.
Dr. Auerbach retains his academic appointment as Clinical Associate Professor of Environmental and Occupational Medicine at the University of Rochester School of Medicine and Dentistry.
Pulse Occupational Medicine is located in a free-standing urgent-care facility – Rochester Immediate Care, 2745 West Ridge Road in Greece, NY – and is part of a network of occupational medicine services managed by The Exigence Group (www.theexigencegroup.com), which runs Pulse services in Buffalo, NY, Austin, TX, and Las Vegas, NV.
Immediate Care provides you with an opportunity to put your skills to use, to become a leader in a growing organization and to be appropriately compensated—all this and you can have a life, too. We place a premium on innovation, excellence and performance. Click here to view available positions.
Physicians, Physician Assistants, Nurse Practitioners
Registered Nurses, Licensed Practical Nurses, Radiology Technicians, Medical Assistants and Patient Service Representatives
Click here to view all available positions at TeamHealth.
Are you a frequent user of Immediate Care services? Join our free Loyalty Club!
Loyalty Club members can call ahead to be placed on the Immediate Care list. Please note that this is not "an appointment," but a patient’s name will be placed on the waiting list prior to arriving at the center. Loyalty Club members also receive discounts and promotions from local businesses. You can sign up for our Loyalty Club card at any of our Immediate Care locations throughout the country.
Loyalty Club Terms and Conditions
Loyalty Club Participating Vendors
The Loyalty Club card offers members a call-ahead feature to be placed on the Immediate Care waiting list prior to arriving at the center. In addition, you will also receive special discounts and promotions at a variety of participating businesses like pharmacies, dental offices, gyms, spas and more! Below is an updated list of our participating partners.
Play It Again Sports
1075 Ridge Rd.
Restoration Wellness Chiropractic
1130 Crosspointe Lane Suite 7
10% off services and cellular detox
Rising Earth Massage
1130 Crosspointe Lane, Suite B
$15 off 60 or 90 minute visit and 10% off future visits, massage or skin care
Rochester Athletic Club
190 Greece Ridge Center Drive
$0 enrollment and $29.95/month and a free day trial
721 Ridge Road
25% off first treatment
1655 Elmwood Avenue, suite 201, Rochester NY 14620
*Breast Cancer Risk Assessment using infrared imaging, no radiation
Do you have questions? Good, because we have answers! And if we don’t answer your question here, please feel free to contact the Site Administrator at the Immediate Care center nearest you, or our corporate office. Please note that, for the safety of our patients, we cannot give medical advice of any kind via the Internet or phone.
An urgent care center is used for episodic care for patients with medical conditions that require treatment. When experiencing a non-life threatening situation (but could lead to potentially harmful outcome if not treated in a timely fashion), a patient can receive treatment at Immediate Care rather than seeking treatment at an emergency room. Patients should inform their Primary Care physician of such visit and consult him or her for follow up care. If the patient is in a life-threatening situation, please call 911 right away for care.
Immediate Care is a full-service urgent care center, meaning that we have physicians, diagnostic tools and labs on-site so we can diagnose and treat most patients in one visit. This saves time and money for patients and insurance companies.
No, not all urgent care centers are alike! The quality of providers and the level of services vary widely. To assure the highest quality care, look for a center that is accredited by The Joint Commission, which is recognized nationwide as the preeminent organization for healthcare accreditation. Immediate Care is one of the very few urgent care centers in the country that has earned The Joint Commission’s Gold Seal of Approval. This signifies our commitment to continuously achieving the highest national standards for safety and quality of care.
No, you never need an appointment to visit Immediate Care. Come to Immediate Care when you need prompt medical care.
Most patients are treated and released in about an hour. However, visit times vary depending on the number of patients at the center and the severity of their injuries or illness. Patients who require tests, such as x-rays or labs, may require some additional time.
Immediate Care centers are staffed by board-certified physicians who are skilled in the treatment of non-life-threatening injuries and illnesses. All of our providers—physicians, physician assistants, nurses and radiological technicians—are dedicated to providing excellent medical care in a compassionate, respectful manner.
Our fees vary depending on the level of services provided. Generally our fees are approximately one-third of those charged by emergency departments for similar procedures. Patients are required to provide payment or proof of insurance prior to treatment.
Immediate Care accepts most major insurance plans. Co-pays are determined by your insurance plan, but are usually much less than those for an emergency room visit or those for free-standing emergency departments.